To enable charities and their supporters to change the world through the easiest, most powerful peer-to-peer program anywhere.


In 2005, Saul Rosenblum, took his first step into a healthy, active lifestyle and did not stop until he had completed the NYC Marathon. Along the way, he sparked a grassroots fundraising campaign for a food pantry and raised more than $40,000 in less than three weeks. Saul was hooked, not just on his new healthy lifestyle but on the concept of using healthy activity to raise funds for charity. Energized, Saul co-founded a not-for-profit organization that paired healthy activities with charitable fund raising and raised over $600,000 for charity. Saul launched The Generosity Series with the mission to provide all charities a powerful peer-to-peer fundraising platform without the heavy lifting, risk and expense that typically accompany Run/Walk events. The Generosity Series has been helping Charity Partners Generate Generosity ever since and has raised over one and a half million dollars.